Hidden Brands | Hidden Links on AliExpress and Alibaba – All the Information for 2025 + Purchase Guide

"'Hidden brands' essentially refers to a workaround developed by sellers on e-commerce platforms like Alibaba and AliExpress. This method allows them to discreetly list and sell certain items that these platforms typically restrict from being advertised openly.

Some of the products you can find in groups or channels that feature these 'hidden' listings include: shirts, bags, shoes, sunglasses, and many other items, often of good quality and closely resembling the original authentic versions.

When exploring 'hidden brands' on major platforms like Alibaba and AliExpress, you can find a wide variety of products. This ranges from clothing items such as pants and shirts, to accessories like sunglasses, hats, coats, towels, and watches, plus many other unique and fashionable apparel items – often of excellent quality and closely resembling their original authentic versions.

The sale of replicas or counterfeit items on platforms like AliExpress is typically prohibited. To navigate these restrictions, sellers often use the 'hidden brands' method, allowing them to discreetly conduct such sales and bypass the oversight systems of e-commerce platforms like Alibaba and AliExpress.

"'Hidden links' are typically published in Telegram groups or special catalogs. The ordering method generally proceeds as follows: Suppliers and marketers will post the product, usually with images displaying available colors and sizes (if applicable). A purchase link is typically provided in the post's comments or description, alongside the images. When you click this link, you will likely be taken to a page showing a different item – often a generic product like a suit, rug, picture, oil painting, or other general merchandise. This is a normal and expected part of the purchasing process for 'hidden products.'

If you find a link to a product you like, it's advisable to order it immediately rather than delaying, as these links are often taken down after just a few days.

Remember, e-commerce platforms like AliExpress and Alibaba often restrict the direct listing of these specific types of items, which is why marketers use such indirect methods to make them available.

Until recently, it was common to find 'hidden links' for purchasing 'hidden brands' through AliExpress. However, due to increased platform scrutiny and stricter enforcement against the sale of counterfeit goods and intellectual property violations, this option has now almost entirely disappeared. AliExpress actively removes stores and links offering products that raise intellectual property rights concerns.

Despite this, most sellers who previously operated on AliExpress have since migrated to other platforms, such as Alibaba and Flylink.

Hidden links' that appear on AliExpress are typically taken down after just a few days. This occurs because as soon as AliExpress is notified that an item sold by a seller is a 'hidden product' (often a replica or otherwise restricted item), they are generally obligated to close that seller's store, and the product listing becomes unavailable.

However, don't worry: even if the store is closed down after you've made a purchase, you should still receive your product. This is a normal occurrence and part of the nature of ordering via 'hidden links' on AliExpress.

Incidentally, this issue of quickly disappearing links and stores doesn't currently seem to be as prevalent on Alibaba, where product listings tend to be more stable.

"The most crucial step when buying a 'hidden product' is finding a reliable Telegram group. Currently, we recommend 'Bali-Brands'.

If you order from a trustworthy source, there's generally minimal risk involved in purchasing 'hidden products,' as the seller is committed to delivering your package.

Furthermore, when your purchase is processed through an e-commerce platform that offers buyer protection (like AliExpress, if the specific hidden link ultimately directs there), you are often covered by its policy. This typically means that if, for any reason, you don't receive your item or are not satisfied with it, you can usually request and receive a full refund for your order.

Finding 'hidden products' can be a challenging task for consumers. Therefore, it's always advisable to turn to professionals or specialized services that focus on this, like 'Bali-Brands'.

Feel free to ask them any questions and request assistance with whatever items you're looking for. They often operate on a commission for sales of products (typically sourced via platforms like AliExpress or Alibaba) and, in some cases, might even be able to secure better prices for you.

When ordering from Alibaba, deliveries usually arrive within approximately one month. For orders from AliExpress, especially those made via 'hidden links,' shipping times can often be slightly longer than for standard product purchases, typically due to the specific shipping methods used by these sellers.

Reportedly, the vast majority (around 99%) of these products successfully reach satisfied buyers. Furthermore, should any problems or issues arise with an order, AliExpress customer support generally assists in resolving them effectively.